Royal Ascot is the subject of a new cinematic, Netflix-style brand campaign which aims to further build its position as the 'must-attend event' of the 2020 British summer.
With a history as rich as it is long, Royal Ascot sits proudly as the jewel in the crown of the British Flat racing season. Five days of unparalleled racing, high fashion, fine dining and pageantry, the Royal Meeting is renowned across the globe and delivers an unforgettable experience in a unique setting.
From Tuesday 16th to Saturday 20th June 2020, Royal Ascot will be broadcast to audiences around the world while welcoming almost 300,000 racegoers, in their finery, through its gates. A day at Royal Ascot is like being part of the greatest, and possibly the longest running, costume drama on the planet.
Juliet Slot, Chief Commercial Officer, Ascot Racecourse, commented: "We wanted to launch a very different campaign for Royal Ascot 2020 to appeal to an audience that is increasingly turning to online platforms, such as Netflix, to enjoy the latest drama series and cinematography.
"I hope that people agree we have delivered a campaign that embodies the excitement and atmosphere that Royal Ascot has been delivering to racegoers for some 250 years. We look forward to welcoming regulars of the Royal Meeting again this year, alongside newcomers who are yet to experience the spectacle in person."
Royal Ascot will be held from Tuesday 16th - Saturday 20th June 2020. Early Bird Tickets available until 31st March 2020, starting from £32 per person. Fine Dining Packages starting from £277+VAT per person and Private Box Packages from £745+VAT per person.
To book tickets visit www.ascot.co.uk/royalascot or call 0344 346 3000.